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Who We Are

Redefining the activewear space, Just F is fun, fashionable, and unabashedly feminine. Co-created by Jacqueline Fernandez; the brand is targeted towards women who love fashion and an active lifestyle. Just F aims to free fitness from performance, and add fun to the process. The brand provides a wide style offering of activewear. Clothing that one can wear from Barre class to the bar - looks that work from day to night.

Jacqueline Fernandez

Having taken the industry by storm, it comes as no surprise that Jacqueline has quickly escalated to one of the top style icons we have today. Not only fashion, her authenticity and passion for wellness and healthy living is what encouraged Jacqueline to co-found Just F. With every collection, she brings together her love for all things fun, fashion, fitness to give you a differentiated range of activewear. So you can be assured the garments always have her seal of approval before they come to you. :)